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A potential titanic shift for bricks and mortar arts and culture.

23/9/2020

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There’s a potential titanic shift looming for bricks and mortar arts and culture and, like in many business sectors, Covid-19 has been the curtain-raising exponent of that shift. And the clear message to the creative sector is, innovate your IP delivery channels or cede ownership of your audience.

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    Tim Wood & Bruce McKaskill are partners at Fit Brand & Partnerships.

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