Something very cool is emerging in the commercial world. Brands are beginning to lead on some big, juicy issues. Some might say that’s because of the vacuum of leadership that exists at a government level in many key countries around the world. But that is underestimating the power of the people and in particular the new generation of power consumers.
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AuthorsTim Wood & Bruce McKaskill are partners at Fit Brand & Partnerships. Articles
July 2021
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