CIRQUE DU SOLEIL
THE TASK
The Cirque du Soleil brand was hot in North America and Europe but was only just being discovered in Australia. The Cirque team wanted to leverage the brand via commercial partnerships to generate both audience reach and revenue.
THE WORK
Define a short-list of the best prospects then engage as many of them as possible in partnership discussions before negotiating exclusive rights with the preferred partners
THE RESULT
We secured multiple national partners, some for almost a decade, and delivered a record-breaking sponsorship result for Cirque du Soleil internationally.
THE TASK
The Cirque du Soleil brand was hot in North America and Europe but was only just being discovered in Australia. The Cirque team wanted to leverage the brand via commercial partnerships to generate both audience reach and revenue.
THE WORK
Define a short-list of the best prospects then engage as many of them as possible in partnership discussions before negotiating exclusive rights with the preferred partners
THE RESULT
We secured multiple national partners, some for almost a decade, and delivered a record-breaking sponsorship result for Cirque du Soleil internationally.
