MELBOURNE INTERNATIONAL FILM FESTIVAL (MIFF)
THE TASK
MIFF's brief was to increase their sponsorship revenue by 50%
THE WORK
To give MIFF the best chance of achieving their goal we first conducted a partnership audit to understand what was limiting growth and where the untapped opportunities might exist. With these insights we helped the team create a partnership strategy including who to approach and how to engage them.
THE RESULT
After the audit was completed and strategy set, we coached the MIFF partnership team through the next 18 months that saw them secure a record number of new partners and exceed their sponsorship target.
THE TASK
MIFF's brief was to increase their sponsorship revenue by 50%
THE WORK
To give MIFF the best chance of achieving their goal we first conducted a partnership audit to understand what was limiting growth and where the untapped opportunities might exist. With these insights we helped the team create a partnership strategy including who to approach and how to engage them.
THE RESULT
After the audit was completed and strategy set, we coached the MIFF partnership team through the next 18 months that saw them secure a record number of new partners and exceed their sponsorship target.
VIDEO: Fit Director, Tim Wood with MIFF Partnership team Jo Lawson and Melissa McShane at MIFF opening night 2018.
Working with Tim and Bruce literally gives us another set of hands, very senior ones, supporting the team. It guides the them towards best practice outcomes and keeps us united on a single direction. That’s valuable way beyond its costs.
AMBER SLOAN, GENERAL MANAGER, MIFF
