Our expertise focuses on three areas
Explore our products and services then get in touch so we can understand how we can help you move forward.
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This immersive workshop brings all key stakeholders within a business together and simplifies the complexity by focusing on what truly matters for growth. The discoveries are often eye-opening, invigorating and unifying. Participants have shared that the progress made in this one workshop far exceeds months of planning done previously.
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Analysis and interviews are the engine room for any significant growth project. Sustainable growth is best created within the full context of the audiences, category and competitors. These provide the necessary insights to make informed decisions, identify opportunities, mitigate risks, and ultimately create a strategic roadmap for success.
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Evaluating new opportunities before they commence mitigates risk and maximises the potential for success. So whether it’s entering untapped markets or introducing innovative solutions, recognising and then analysing opportunities is crucial for sustained business growth.
(Clarify)
(Stand Out)
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What’s the unique value your organisation creates for its audience? Our brand positioning workshop reveals a company’s true competitive advantage, the components that separate it from competitors and what makes the brand attractive to new and existing audiences.
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Our process creates a simple, compelling narrative that connects a brand to its audience. With a succinct story, we can develop a brand strapline, evaluator pitch, sales collateral, web copy and marketing campaign themes.
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Our brand work can extend to creation or redesign of your brand’s visual identity, whether you use our network or your choice of designer, we manage the process to ensure the design optimises your new narrative and delivers results.
(Grow)
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With clarity on where growth will come from, we consolidate all the insights and market data into a Strategic Growth Plan. This is a company’s roadmap for growth.
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As companies create brands that stand out and attract more attention, opportunities to leverage this inevitably follow. The development of intellectual property (IP) increases control, commercial margins and ultimately the ability to block competitors and sustain growth.
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The right partnerships can help expedite the growth of a business. Be it brand alignment, marketing, impact or commercial partnerships. For over two decades (Fit) Brand has helped organisations secure significant commercial partnerships across a wide variety of categories.
I didn’t anticipate the power of this experience to redirect our brand entirely. One workshop gave us the clarity to identify and hone the best audience to connect with and the confidence to develop our brand accordingly. It was a total game-changer.
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Zoe Bourn
Founder – Dragonfly Lane
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FAQs
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We generally work with organisations turning over between $2M - $50M who want to take the next step in growth. The sectors we specialise in are:
Health & Wellness
Associations & Peak Bodies
Government & Community
B2B Companies
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These are the challenges we hear often that we have solutions for:
Who is our growth audience?
How do we attract more customers?
How do we increase brand awareness?
We need a brand value proposition to cut through the noise.
Our Board is not united behind a growth plan.
We need a simple and compelling brand story.
We need a competitive advantage.
We want to grow using commercial partners.
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Every company is different but generally speaking our clients experience internal alignment within weeks and have growth solutions in place within 3 - 4 months.
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The size of the business usually determines the complexity of the challenge and therefore cost. Some growth challenges can be solved in one workshop, others take longer. Get in touch and we can provide a scope for your project.
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We can usually commence work within weeks of an initial conversation.
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Fit’s ability to tailor the message and conversation to our needs was extremely helpful. Real application of the theory made the whole experience incredibly impactful for us.
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Lyndell Pond
Managing Director – ACMN
