Creating growth for brands since 1999
We make brands stand out, win more business and attract more customers.
We Believe
Results give CEOs control of their future.
We clarify the pathway to results.
“
Working with Tim and Bruce literally gives us another set of hands, very senior ones, supporting the team. It guides them towards best practice outcomes and keeps us united on a single direction.
”
Amber Sloan
GM, Melbourne International Film Festival
We’re for the CEOs who value a roadmap for growth
Those who stare down the doubters and procrastinators and follow a plan to create outcomes worth celebrating, real tangible outcomes that forge the destiny for themselves and others.
You are the people we love working with.
That’s why everything we do is anchored in guiding leaders on a pathway to success. We draw on decades of experience and knowledge and confidently stand in the shadows of our clients and watch them climb mountains – charting their every step on a proven road to success.
Then we proudly point to the mountain top as proof that our proprietary processes and systems deliver a pathway to great outcomes.
For us, it’s all about the results our clients achieve.
“
Smart, practical, strategic and creative – Fit have proven themselves with major results for us.
Carmen Pavlovic
CEO, Global Creatures
”
Meet the Directors
Bruce McKaskill
Since 1999 Bruce has positioned Fit as Australia's most successful independent brand and partnership growth consultancy. Bruce is a Master in Entrepreneurship & Innovation (SUT 2000), a certified Business Coach and a Fellow of the Australian Marketing Institute.
With over 30 years in the arts and entertainment industry, including two decades as a brand & partnership specialist, Bruce's blend of skills, talent and education brings a different line of thinking to Fit's clients.
Tim Wood
Tim is passionate about brands using stories to connect with audiences. It’s an interest and skill that grew from his early theatre training at WAAPA (Western Australian Academy of Performing Arts), then continued as a marketing executive at Nike, Krispy Kreme, Mattel and McDonald’s. Many of the campaigns Tim was a part of have been recognised globally.
Since joining (Fit) Brand in 2014, Tim has helped reshape the agency to focus on the power of brand positioning and story and in 2021 released his first book on the subject - Your Amazing Brand Story.
Get The Book
Discover how brands that tell stories enjoy more success
In this new book, one of our Directors, Tim Wood, walks you through real-life examples of how a brand story can transform the value of a company, then shows you how to do it in your business.
