We’ve been helping organisations grow their brand, impact and revenue since 1999.
WE BELIEVE
Money follows impact.
Revenue growth is the reward for increasing your impact. Your Brand is how you make that impact stand-out.
“
Smart, practical, strategic and creative – Fit have proven themselves with major results for us.
Carmen Pavlovic
CEO, Global Creatures
”
OUR TEAM
Bruce McKaskill
Director/Founder
Since 1999 Bruce has positioned Fit as one of Australia's most successful and enduring independent brand, partnership and revenue growth consultancies. Bruce is a Master in Entrepreneurship & Innovation (SUT 2000), a certified Business Coach and a Fellow of the Australian Marketing Institute.
With over 30 years in the ‘for purpose’ sector as a specialist in brand, partnership & revenue growth, Bruce's blend of skills, talent and education brings a different line of strategic thinking to Fit's clients.
Tim Wood
Brand Associate
Tim is passionate about brands using stories to connect with audiences. It’s an interest that formed during his early theatre training at WAAPA (Western Australian Academy of Performing Arts), and then grew during his time as a marketing executive at Nike, Krispy Kreme, Mattel and McDonald’s. Many of the campaigns Tim was a part of have been recognised globally.
A former partner at Fit, Tim now acts as a principal associate specialising in brand growth and workshop facilitation for Fit clients.
Lex Cran
Culture & Change Associate
Lex brings 2 decades of experience in people & culture, with particular focus on culture transformation, diversity, equity & Inclusion, change management and employee experience. Lex is an LSI & GSI Accredited Coach and a Prosci® Certified Change Practitioner.
Growth inevitably brings change, and for Fit clients, that’s where Lex’s support comes to the fore.